3 ways to do a branding check before a networking event

It’s the time of year when everyone’s searching for jobs, or at least it seems that way. Whether you’re a seasoned professional, and you have that unsettled, disgruntled feeling, or you’re a college student searching for your very first professional job or internship, you’re going to be attending career fairs, job fairs, or other networking events. You’ll be schmoozing with recruiters, hiring managers, colleagues, faculty members, and professionals in your chosen career field who may be able to hook you up with great job leads.

Don’t forget to properly prepare for these events. How can you do that? One important way is to perform a branding check.


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1. Check your online brand.
Don’t wait until after the event to Google yourself and start scrambling to remove undesirable links, photos, or documents. It may be too late at that point; your new professional friends may have beat you to the punch.

Don’t just remove undesirable content. Work to brand yourself in a positive light, too. You should do this regularly, and I won’t lie to you; it takes time and effort. It often takes days or weeks to tidy up your social media pages/profiles and to connect with great people online. Don’t wait until the day of a networking event to log in to your profiles and expect to drastically transform your online image.
2. Prepare a personal branding statement and elevator pitch.
Within 20-30 seconds, confidently and concisely describe who you are and where you’re heading in life. Don’t waste your new professional contacts’ time by rambling, hemming, and hawing during the networking event. You’re all there for the same reason–to build relationships and make connections. Be considerate of others’ times by preparing your spiel in advance. Prepare and practice your personal branding statement and elevator pitch by working with a career services expert if you’re a college student or with a career coach like me if you’ve already graduated from college.
3. Show your work; don’t just talk about it.
Do you have samples of your writing, artwork, graphic design projects, or research results? Don’t just blab about it at the networking event (although certainly brag about yourself and toot your own horn). Mention that you have links available to samples of your work on your LinkedIn profile, electronic portfolio, or blog site. Then follow up after the networking event and remember to send samples of your work to your new professional contacts.

It’s great to speak well of your accomplishments. It’s better to back up your claims with proof. This really brands you by creating a firm impression of who you are professionally in the minds of those who view your work.

blonde-1503202_1280Branding and networking are lifelong processes. If you need help getting started or improving your brand, reach out to me for help.

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